Kyocera Sponsorships

Borussia Monchengladbach is a club rich in tradition and success and is laying the groundwork for the future with a new stadium and strong squad. The club enjoys one of the most loyal fan communities in Germany and is situated close to Kyocera Mita Germany’s head-office in Dusseldorf.

The aim of sponsorship is to enhance brand awareness in Germany and throughout Europe. The sponsorship of Borussia is embedded in an integrated communication concept – the Kyocera Brand Symbol is displayed on the players’ jerseys and around the stadium perimeter with networked TV and radio commercials.

Kyocera's Borussia microsite

In July 2006 Kyocera Spain became Atlético de Madrid Football Club new sponsor. The soccer club, founded in 1903 is one of the most important soccer teams in the nation, along with Real Madrid and FC Barcelona.

As the Madrid team with the biggest working-class following, Atletico have always tried to do things differently to their eternal city rival, Real Madrid. Their trophy cabinet may not be as full as their neighbour’s, but they remain one of Spain’s most successful and best-loved clubs. Despite being cast adrift for two years in Spanish football’s second tier, the legendary loyalty and devotion of the long-suffering supporters never wavered. The second division years saw Atletico beat season ticket records and continue to pack the stadium until their triumphant return in 2002.

KMSP has the right to sponsor its brand along with Atlético de Madrid, placing KMSP´s logo in Atlético´s official jersey and training equipment, at the Vicente Calderón stadium and training facilities using field boards and banners, VIP box and VIP areas, or at Altético´s website and the official magazine.

This particular sponsorship between KMSP and Atlético de Madrid has been received with enthusiasm and excitement by all Kyocera managers, employees, dealers and customers. The sponsorship will increase in the near future KMSP´s brand recognition, sales and revenue.

Kyocera's Atletico Madrid microsite

The "Kyocera Arena" is the first corporate-sponsored stadium in Brazil, as Kyocera Mita looks to increase its presence in the growing Latin American market. This is a highly prestigious honor for all of the Kyocera group companies who conduct business in Brazil, and all over Latin America. Coinciding with this stadium sponsorship was the official opening of a Kyocera Mita office in Sao Paolo, Brazil.

This soccer sponsorship program is part of Kyocera Mita’s brand strategy to significantly enhance awareness in Latin America, beginning with Brazil, one of the largest markets. In addition to the naming rights to Kyocera Arena, Kyocera Mita partners with Clube Atletico on a variety of marketing initiatives, including having the Kyocera logo displayed on all team jerseys. Clube Atletico has enjoyed tremendous success on the field over the last few years. In 2004, the club was runner-up in the Brazil Serie A and was also a finalist in the Latin America Copa Libertadores in 2005

Clube Atletico Paranaense website

Kyocera sponsors Kyoto Sanga F.C., a professional soccer team in Japan's J. League. They have been an Emperor's Cup winner in the past and have played in the J1 league from 2005. The Kyocera brand is featured on the players' shirts and on stadium billboards.

Kyoto Sanga's website